With the explosion in craft beer bars in New York lately, there’s also been an explosion in variety of how the beers they serve are presented to customers. Some take time with their menu and harness consumers with the knowledge they need to make their decision. But far too many bars and restaurants have overlooked the fact that a proper beer menu is a very important aspect of a good craft beer program.
We’re not talking about which beers they serve, but rather how the bars communicate which beers they serve to their customers. When done right, a beer menu can be a huge time saver for both the customer and the beer server. But when done wrong, it can ruin a customer’s experience, leave the novice beer drinker confused, and lead to unpleasant surprises.
Here are some of our DOs and DON’Ts when it comes to beer menus:
Great article that touches on a lot of the pet peeves I have about beer menus on my travels. Clearly these apply to bars outside of NYC just as much as those there.